Deal Sheet: 2026 Explorer ST-Line

Crossroads Ford of Kernersville, Inc. · Kernersville, NC · VIN: 1FMUK8KH3TGC37375

Negotiation Guide

Opening Offer

$50,727

Fair Price

$52,227

Walk Away Above

$54,149

• Recent buyers paid ~$3,843 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,463

Est. Invoice$52,145

Holdback (est.)$1,682

MSRP (Sticker)$56,070

Asking Price$52,570

Markup-$3,500

Est. Dealer Margin on This Car$2,107

Percentile89% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory112 vehicles

Avg Markup (All Models)-$1,761

Avg Markup (Explorer)-$3,088

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,354

Price History

Aug 20, 2026$53,070 → $52,570(-$500)

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