Negotiation Guide
Opening Offer
$50,622
Fair Price
$52,122
Walk Away Above
$54,044
- • Recent buyers paid ~$3,843 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$50,369
Est. Invoice$52,047
Holdback (est.)$1,679
MSRP (Sticker)$55,965
Asking Price$52,465
Markup-$3,500
Est. Dealer Margin on This Car$2,097
Percentile89% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold3102
Avg Markup-$3,843
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory118 vehicles
Avg Markup (All Models)-$2,447
Avg Markup (Explorer)-$3,482
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,798
Price History
Aug 20, 2026$52,965 → $52,465(-$500)
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