Deal Sheet: 2026 Explorer ST-Line

Magic City Ford · Roanoke, VA · VIN: 1FMUK8KH3TGC13240

Negotiation Guide

Opening Offer

$49,062

Fair Price

$50,562

Walk Away Above

$52,484

• Recent buyers paid ~$3,843 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,965

Est. Invoice$50,597

Holdback (est.)$1,632

MSRP (Sticker)$54,405

Asking Price$50,905

Markup-$3,500

Est. Dealer Margin on This Car$1,941

Percentile89% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory167 vehicles

Avg Markup (All Models)-$1,174

Avg Markup (Explorer)-$3,471

% Below MSRP85%

Avg Days to Sell39 days

Avg Sold Markup-$1,546

Price History

Aug 20, 2026$51,405 → $50,905(-$500)

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-$4,000$50,20022d

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