Deal Sheet: 2026 Explorer ST-Line

Rusty Eck Ford, Inc. · Wichita, KS · VIN: 1FMUK8KH2TGC41465

Negotiation Guide

Opening Offer

$48,112

Fair Price

$49,612

Walk Away Above

$51,534

• Recent buyers paid ~$3,843 below MSRP

Price Breakdown

Est. Dealer Cost$48,110

Est. Invoice$49,713

Holdback (est.)$1,604

MSRP (Sticker)$53,455

Asking Price$49,955

Markup-$3,500

Est. Dealer Margin on This Car$1,846

Percentile89% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory276 vehicles

Avg Markup (All Models)-$2,498

Avg Markup (Explorer)-$3,433

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,896

Price History

Aug 6, 2026$48,955 → $49,955(+$1,000)

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