Negotiation Guide
Opening Offer
$45,247
Fair Price
$46,747
Walk Away Above
$48,669
- • Recent buyers paid ~$3,843 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$45,531
Est. Invoice$47,049
Holdback (est.)$1,518
MSRP (Sticker)$50,590
Asking Price$47,090
Markup-$3,500
Est. Dealer Margin on This Car$1,559
Percentile89% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold3102
Avg Markup-$3,843
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory118 vehicles
Avg Markup (All Models)-$2,447
Avg Markup (Explorer)-$3,482
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,798
Price History
Aug 6, 2026$46,590 → $47,590(+$1,000)
Aug 20, 2026$47,590 → $47,090(-$500)
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