Negotiation Guide
Opening Offer
$44,997
Fair Price
$46,497
Walk Away Above
$48,419
- • Recent buyers paid ~$3,843 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$45,306
Est. Invoice$46,816
Holdback (est.)$1,510
MSRP (Sticker)$50,340
Asking Price$46,840
Markup-$3,500
Est. Dealer Margin on This Car$1,534
Percentile89% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold3102
Avg Markup-$3,843
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)-$2,322
Avg Markup (Explorer)-$3,295
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$2,127
Price History
Aug 6, 2026$46,340 → $47,340(+$1,000)
Aug 20, 2026$47,340 → $46,840(-$500)
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