Deal Sheet: 2026 Explorer ST-Line

Courtesy Ford of Norfolk · Norfolk, NE · VIN: 1FMUK8KH2TGB33122

Negotiation Guide

Opening Offer

$48,955

Fair Price

$50,455

Walk Away Above

$52,580

• Recent buyers paid ~$3,843 below MSRP
• Sitting 75 days (avg 43) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,235

Est. Invoice$50,876

Holdback (est.)$1,641

MSRP (Sticker)$54,705

Asking Price$51,205

Markup-$3,500

Est. Dealer Margin on This Car$1,971

Percentile89% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory84 vehicles

Avg Markup (All Models)-$2,339

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$2,243

Price History

Jul 9, 2026$53,205 → $50,705(-$2,500)

Aug 6, 2026$50,705 → $51,705(+$1,000)

Aug 20, 2026$51,705 → $51,205(-$500)

Cheaper Explorer ST-Line Inventory

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-$4,000$44,39010d

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-$4,000$47,60510d

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-$4,000$47,41010d

Phil Long FordColorado Springs, CO

-$4,000$46,98010d

South Bay Ford LincolnHawthorne, CA

-$4,000$47,11022d

Kendall FordMeridian, ID

-$4,000$50,20022d

Galpin FordNorth Hills, CA

-$4,000$49,55022d

Honolulu FordHonolulu, HI

-$4,000$46,61547d

Airport Marina FordLos Angeles, CA

-$4,000$46,65514d

Norm Reeves Ford LincolnCerritos, CA

-$4,000$46,45514d