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Deal Sheet: 2026 Explorer ST-Line
Larry H. Miller Super Ford Salt Lake City · Salt Lake City, UT · VIN: 1FMUK8KH2TGA89610
Negotiation Guide
Opening Offer
$48,315
Fair Price
$49,815
Walk Away Above
$51,938
- • Recent buyers paid ~$3,843 below MSRP
- • Sitting 75 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,654
Est. Invoice$50,276
Holdback (est.)$1,622
MSRP (Sticker)$54,060
Asking Price$50,060
Markup-$4,000
Est. Dealer Margin on This Car$1,406
Percentile7% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold3102
Avg Markup-$3,843
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory182 vehicles
Avg Markup (All Models)-$2,055
Avg Markup (Explorer)-$3,971
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$2,063
Price History
Jul 9, 2026$52,060 → $49,560(-$2,500)
Aug 6, 2026$49,560 → $50,560(+$1,000)
Aug 20, 2026$50,560 → $50,060(-$500)
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