Negotiation Guide
Opening Offer
$48,172
Fair Price
$49,672
Walk Away Above
$51,594
- • Recent buyers paid ~$3,843 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,164
Est. Invoice$49,769
Holdback (est.)$1,605
MSRP (Sticker)$53,515
Asking Price$50,015
Markup-$3,500
Est. Dealer Margin on This Car$1,852
Percentile89% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold3102
Avg Markup-$3,843
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory410 vehicles
Avg Markup (All Models)-$3,093
Avg Markup (Explorer)-$3,426
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$2,606
Price History
Aug 15, 2026$50,515 → $50,015(-$500)
Cheaper Explorer ST-Line Inventory
Sedano FordLa Mesa, CA
-$4,000$44,39010d
Perry Ford of National CityNational City, CA
-$4,000$47,60510d
High Desert FordVictorville, CA
-$4,000$47,41010d
Phil Long FordColorado Springs, CO
-$4,000$46,98010d
South Bay Ford LincolnHawthorne, CA
-$4,000$47,11022d
Kendall FordMeridian, ID
-$4,000$50,20022d
Galpin FordNorth Hills, CA
-$4,000$49,55022d
Honolulu FordHonolulu, HI
-$4,000$46,61547d
Airport Marina FordLos Angeles, CA
-$4,000$46,65514d
Norm Reeves Ford LincolnCerritos, CA
-$4,000$46,45514d