Deal Sheet: 2026 Explorer ST-Line

Ronnie Thompson Ford · East Ellijay, GA · VIN: 1FMUK8KH1TGC43305

Negotiation Guide

Opening Offer

$45,457

Fair Price

$46,957

Walk Away Above

$48,879

• Recent buyers paid ~$3,843 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,720

Est. Invoice$47,244

Holdback (est.)$1,524

MSRP (Sticker)$50,800

Asking Price$47,300

Markup-$3,500

Est. Dealer Margin on This Car$1,580

Percentile89% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory79 vehicles

Avg Markup (All Models)-$1,547

Avg Markup (Explorer)-$2,750

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,703

Price History

Aug 6, 2026$46,800 → $47,800(+$1,000)

Aug 20, 2026$47,800 → $47,300(-$500)

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