Deal Sheet: 2026 Explorer ST-Line

Roy O'Brien, Inc. · St Clair Shores, MI · VIN: 1FMUK8KH1TGC38718

Negotiation Guide

Opening Offer

$44,162

Fair Price

$45,662

Walk Away Above

$47,584

• Recent buyers paid ~$3,843 below MSRP

Price Breakdown

Est. Dealer Cost$44,555

Est. Invoice$46,040

Holdback (est.)$1,485

MSRP (Sticker)$49,505

Asking Price$46,005

Markup-$3,500

Est. Dealer Margin on This Car$1,451

Percentile89% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory137 vehicles

Avg Markup (All Models)-$2,803

Avg Markup (Explorer)-$3,059

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$2,096

Cheaper Explorer ST-Line Inventory

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-$4,000$47,60510d

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-$4,000$46,98010d

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-$4,000$47,11022d

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-$4,000$50,20022d

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-$4,000$49,55022d

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-$4,000$46,61547d

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-$4,000$46,65513d

Norm Reeves Ford LincolnCerritos, CA

-$4,000$46,45513d