Negotiation Guide
Opening Offer
$45,571
Fair Price
$47,071
Walk Away Above
$49,183
- • Recent buyers paid ~$3,843 below MSRP
- • Sitting 75 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,166
Est. Invoice$47,704
Holdback (est.)$1,539
MSRP (Sticker)$51,295
Asking Price$47,795
Markup-$3,500
Est. Dealer Margin on This Car$1,630
Percentile89% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold3102
Avg Markup-$3,843
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)-$2,322
Avg Markup (Explorer)-$3,295
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$2,127
Price History
Jul 9, 2026$50,295 → $47,295(-$3,000)
Aug 6, 2026$47,295 → $48,295(+$1,000)
Aug 20, 2026$48,295 → $47,795(-$500)
Cheaper Explorer ST-Line Inventory
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-$4,000$47,60510d
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-$4,000$50,20022d
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-$4,000$49,55022d
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