Deal Sheet: 2026 Explorer ST-Line

Richmond Ford West · Glen Allen, VA · VIN: 1FMUK8KH1TGA98041

Negotiation Guide

Opening Offer

$44,782

Fair Price

$46,282

Walk Away Above

$48,391

• Recent buyers paid ~$3,843 below MSRP
• Sitting 75 days (avg 43) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,450

Est. Invoice$46,965

Holdback (est.)$1,515

MSRP (Sticker)$50,500

Asking Price$47,000

Markup-$3,500

Est. Dealer Margin on This Car$1,550

Percentile89% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory376 vehicles

Avg Markup (All Models)-$1,947

Avg Markup (Explorer)-$3,405

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,921

Price History

Jun 20, 2026$49,500 → $48,750(-$750)

Jul 9, 2026$48,750 → $46,500(-$2,250)

Aug 10, 2026$46,500 → $47,500(+$1,000)

Aug 20, 2026$47,500 → $47,000(-$500)

Cheaper Explorer ST-Line Inventory

Sedano FordLa Mesa, CA

-$4,000$44,39010d

Perry Ford of National CityNational City, CA

-$4,000$47,60510d

High Desert FordVictorville, CA

-$4,000$47,41010d

Phil Long FordColorado Springs, CO

-$4,000$46,98010d

South Bay Ford LincolnHawthorne, CA

-$4,000$47,11022d

Kendall FordMeridian, ID

-$4,000$50,20022d

Galpin FordNorth Hills, CA

-$4,000$49,55022d

Honolulu FordHonolulu, HI

-$4,000$46,61547d

Airport Marina FordLos Angeles, CA

-$4,000$46,65514d

Norm Reeves Ford LincolnCerritos, CA

-$4,000$46,45514d