Deal Sheet: 2026 Explorer ST-Line

Moses Ford · St Albans, WV · VIN: 1FMUK8KH0TGC42713

Negotiation Guide

Opening Offer

$45,397

Fair Price

$46,897

Walk Away Above

$48,819

• Recent buyers paid ~$3,843 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,666

Est. Invoice$47,188

Holdback (est.)$1,522

MSRP (Sticker)$50,740

Asking Price$47,240

Markup-$3,500

Est. Dealer Margin on This Car$1,574

Percentile89% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory198 vehicles

Avg Markup (All Models)-$442

Avg Markup (Explorer)-$3,467

% Below MSRP83%

Avg Days to Sell30 days

Avg Sold Markup-$1,282

Price History

Aug 20, 2026$47,740 → $47,240(-$500)

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