Deal Sheet: 2026 Explorer Active 100A

Sheehy Ford of Richmond · Richmond, VA · VIN: 1FMUK8DHXTGC31702

Negotiation Guide

Opening Offer

$37,034

Fair Price

$38,534

Walk Away Above

$40,397

• Recent buyers paid ~$4,003 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,034

Est. Invoice$39,302

Holdback (est.)$1,268

MSRP (Sticker)$42,260

Asking Price$38,760

Markup-$3,500

Est. Dealer Margin on This Car$726

Percentile95% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold175

Avg Markup-$4,003

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory380 vehicles

Avg Markup (All Models)-$1,777

Avg Markup (Explorer)-$3,385

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,595

Price History

Aug 6, 2026$38,260 → $39,260(+$1,000)

Aug 20, 2026$39,260 → $38,760(-$500)

Cheaper Explorer Active 100A Inventory

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-$4,000$36,56074d

AutoNation Ford TustinTustin, CA

-$4,000$36,66013d

Star FordGlendale, CA

-$4,000$36,2607d

Windward Ford of HawaiiKailua, HI

-$4,000$37,0057d

Bolton Ford, L.L.C.Lake Charles, LA

-$4,000$36,26021d

AutoNation Ford ValenciaValencia, CA

-$4,000$36,6600d

Aaron Ford of EscondidoEscondido, CA

-$4,000$36,26074d

Mossy FordSan Diego, CA

-$4,000$36,26074d

Hemborg FordNorco, CA

-$4,000$36,66074d

AutoNation Ford TustinTustin, CA

-$4,000$36,66021d