Deal Sheet: 2026 Explorer ST-Line

Chula Vista Ford · Chula Vista, CA · VIN: 1FMUK7KHXTGC12385

Negotiation Guide

Opening Offer

$41,826

Fair Price

$43,326

Walk Away Above

$45,386

• Recent buyers paid ~$3,843 below MSRP
• Sitting 68 days (avg 43) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$42,701

Est. Invoice$44,124

Holdback (est.)$1,423

MSRP (Sticker)$47,445

Asking Price$43,445

Markup-$4,000

Est. Dealer Margin on This Car$745

Percentile7% of inventory is priced lower

Days on Lot68 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory157 vehicles

Avg Markup (All Models)-$2,709

Avg Markup (Explorer)-$4,000

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$1,628

Price History

Jul 4, 2026$45,445 → $44,445(-$1,000)

Jul 9, 2026$44,445 → $43,445(-$1,000)

Aug 6, 2026$43,445 → $44,445(+$1,000)

Aug 20, 2026$44,445 → $43,445(-$1,000)

Cheaper Explorer ST-Line Inventory

Sedano FordLa Mesa, CA

-$4,000$44,39010d

Perry Ford of National CityNational City, CA

-$4,000$47,60510d

High Desert FordVictorville, CA

-$4,000$47,41010d

Phil Long FordColorado Springs, CO

-$4,000$46,98010d

South Bay Ford LincolnHawthorne, CA

-$4,000$47,11022d

Kendall FordMeridian, ID

-$4,000$50,20022d

Galpin FordNorth Hills, CA

-$4,000$49,55022d

Honolulu FordHonolulu, HI

-$4,000$46,61547d

Airport Marina FordLos Angeles, CA

-$4,000$46,65513d

Norm Reeves Ford LincolnCerritos, CA

-$4,000$46,45513d