Deal Sheet: 2026 Explorer ST-Line

Covington Ford, Inc. · Covington, GA · VIN: 1FMUK7KHXTGB89464

Negotiation Guide

Opening Offer

$41,258

Fair Price

$42,758

Walk Away Above

$44,854

• Recent buyers paid ~$3,843 below MSRP
• Sitting 75 days (avg 43) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$42,255

Est. Invoice$43,664

Holdback (est.)$1,409

MSRP (Sticker)$46,950

Asking Price$43,450

Markup-$3,500

Est. Dealer Margin on This Car$1,195

Percentile89% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory35 vehicles

Avg Markup (All Models)-$2,300

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell43 days

Avg Sold Markup-$1,902

Price History

Jul 9, 2026$45,950 → $42,950(-$3,000)

Jul 16, 2026$42,950 → $45,950(+$3,000)

Aug 6, 2026$45,950 → $43,950(-$2,000)

Aug 20, 2026$43,950 → $43,450(-$500)

Cheaper Explorer ST-Line Inventory

Sedano FordLa Mesa, CA

-$4,000$44,39010d

Perry Ford of National CityNational City, CA

-$4,000$47,60510d

High Desert FordVictorville, CA

-$4,000$47,41010d

Phil Long FordColorado Springs, CO

-$4,000$46,98010d

South Bay Ford LincolnHawthorne, CA

-$4,000$47,11022d

Kendall FordMeridian, ID

-$4,000$50,20022d

Galpin FordNorth Hills, CA

-$4,000$49,55022d

Honolulu FordHonolulu, HI

-$4,000$46,61547d

Airport Marina FordLos Angeles, CA

-$4,000$46,65514d

Norm Reeves Ford LincolnCerritos, CA

-$4,000$46,45514d