Negotiation Guide
Opening Offer
$45,238
Fair Price
$46,738
Walk Away Above
$48,819
- • Recent buyers paid ~$3,843 below MSRP
- • Sitting 70 days (avg 43) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$45,810
Est. Invoice$47,337
Holdback (est.)$1,527
MSRP (Sticker)$50,900
Asking Price$47,400
Markup-$3,500
Est. Dealer Margin on This Car$1,590
Percentile89% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold3102
Avg Markup-$3,843
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory118 vehicles
Avg Markup (All Models)-$1,936
Avg Markup (Explorer)-$3,306
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,264
Price History
Jun 13, 2026$49,900 → $49,400(-$500)
Jul 9, 2026$49,400 → $46,900(-$2,500)
Aug 6, 2026$46,900 → $47,900(+$1,000)
Aug 20, 2026$47,900 → $47,400(-$500)
Cheaper Explorer ST-Line Inventory
Sedano FordLa Mesa, CA
-$4,000$44,39010d
Perry Ford of National CityNational City, CA
-$4,000$47,60510d
High Desert FordVictorville, CA
-$4,000$47,41010d
Phil Long FordColorado Springs, CO
-$4,000$46,98010d
South Bay Ford LincolnHawthorne, CA
-$4,000$47,11022d
Kendall FordMeridian, ID
-$4,000$50,20022d
Galpin FordNorth Hills, CA
-$4,000$49,55022d
Honolulu FordHonolulu, HI
-$4,000$46,61547d
Airport Marina FordLos Angeles, CA
-$4,000$46,65514d
Norm Reeves Ford LincolnCerritos, CA
-$4,000$46,45514d