Negotiation Guide
Opening Offer
$41,476
Fair Price
$42,976
Walk Away Above
$45,073
- • Recent buyers paid ~$3,843 below MSRP
- • Sitting 75 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,453
Est. Invoice$43,868
Holdback (est.)$1,415
MSRP (Sticker)$47,170
Asking Price$43,670
Markup-$3,500
Est. Dealer Margin on This Car$1,217
Percentile89% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold3102
Avg Markup-$3,843
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory371 vehicles
Avg Markup (All Models)-$2,327
Avg Markup (Explorer)-$3,381
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$2,285
Price History
Jul 9, 2026$45,670 → $43,170(-$2,500)
Aug 6, 2026$43,170 → $44,170(+$1,000)
Aug 20, 2026$44,170 → $43,670(-$500)
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