Deal Sheet: 2026 Explorer ST-Line

Gwinnett Place Ford · Duluth, GA · VIN: 1FMUK7KH8TGC48205

Negotiation Guide

Opening Offer

$42,007

Fair Price

$43,507

Walk Away Above

$45,429

• Recent buyers paid ~$3,843 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$42,615

Est. Invoice$44,036

Holdback (est.)$1,421

MSRP (Sticker)$47,350

Asking Price$43,850

Markup-$3,500

Est. Dealer Margin on This Car$1,235

Percentile89% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory261 vehicles

Avg Markup (All Models)-$2,299

Avg Markup (Explorer)-$3,244

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$2,117

Price History

Aug 20, 2026$44,350 → $43,850(-$500)

Cheaper Explorer ST-Line Inventory

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-$4,000$44,39010d

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-$4,000$47,60510d

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Phil Long FordColorado Springs, CO

-$4,000$46,98010d

South Bay Ford LincolnHawthorne, CA

-$4,000$47,11022d

Kendall FordMeridian, ID

-$4,000$50,20022d

Galpin FordNorth Hills, CA

-$4,000$49,55022d

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-$4,000$46,61547d

Airport Marina FordLos Angeles, CA

-$4,000$46,65514d

Norm Reeves Ford LincolnCerritos, CA

-$4,000$46,45514d