Negotiation Guide
Opening Offer
$42,007
Fair Price
$43,507
Walk Away Above
$45,429
- • Recent buyers paid ~$3,843 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,615
Est. Invoice$44,036
Holdback (est.)$1,421
MSRP (Sticker)$47,350
Asking Price$43,850
Markup-$3,500
Est. Dealer Margin on This Car$1,235
Percentile89% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold3102
Avg Markup-$3,843
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory81 vehicles
Avg Markup (All Models)-$1,796
Avg Markup (Explorer)-$3,292
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,824
Price History
Aug 20, 2026$44,350 → $43,850(-$500)
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