Deal Sheet: 2026 Explorer ST-Line

Jones Ford, Inc. · North Charleston, SC · VIN: 1FMUK7KH6TGC39342

Negotiation Guide

Opening Offer

$46,052

Fair Price

$47,552

Walk Away Above

$49,474

• Recent buyers paid ~$3,843 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,256

Est. Invoice$47,797

Holdback (est.)$1,542

MSRP (Sticker)$51,395

Asking Price$47,895

Markup-$3,500

Est. Dealer Margin on This Car$1,640

Percentile89% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory87 vehicles

Avg Markup (All Models)-$1,994

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$2,069

Price History

Aug 6, 2026$47,395 → $48,395(+$1,000)

Aug 20, 2026$48,395 → $47,895(-$500)

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