Deal Sheet: 2026 Explorer ST-Line

Deacon Jones Ford · Goldsboro, NC · VIN: 1FMUK7KH5TGC44659

Negotiation Guide

Opening Offer

$45,707

Fair Price

$47,207

Walk Away Above

$49,129

• Recent buyers paid ~$3,843 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,945

Est. Invoice$47,477

Holdback (est.)$1,532

MSRP (Sticker)$51,050

Asking Price$47,550

Markup-$3,500

Est. Dealer Margin on This Car$1,605

Percentile89% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory117 vehicles

Avg Markup (All Models)-$863

Avg Markup (Explorer)-$3,087

% Below MSRP87%

Avg Days to Sell35 days

Avg Sold Markup-$1,728

Price History

Aug 6, 2026$47,050 → $48,050(+$1,000)

Aug 20, 2026$48,050 → $47,550(-$500)

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