Deal Sheet: 2026 Explorer ST-Line

Group 1 Ford of Rockwall · Rockwall, TX · VIN: 1FMUK7KH4TGA40502

Negotiation Guide

Opening Offer

$42,906

Fair Price

$44,406

Walk Away Above

$46,508

• Recent buyers paid ~$3,843 below MSRP
• Sitting 75 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$43,749

Est. Invoice$45,207

Holdback (est.)$1,458

MSRP (Sticker)$48,610

Asking Price$45,110

Markup-$3,500

Est. Dealer Margin on This Car$1,361

Percentile89% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory379 vehicles

Avg Markup (All Models)-$2,202

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$2,079

Price History

Jul 9, 2026$47,110 → $44,110(-$3,000)

Aug 6, 2026$44,110 → $45,110(+$1,000)

Cheaper Explorer ST-Line Inventory

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-$4,000$47,60510d

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-$4,000$46,98010d

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-$4,000$47,11022d

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-$4,000$50,20022d

Galpin FordNorth Hills, CA

-$4,000$49,55022d

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-$4,000$46,61547d

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-$4,000$46,65514d

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-$4,000$46,45514d