Deal Sheet: 2026 Explorer ST-Line

Mullinax Ford of Vero Beach · Vero Beach, FL · VIN: 1FMUK7KH2TGC39872

Negotiation Guide

Opening Offer

$41,607

Fair Price

$43,107

Walk Away Above

$45,029

• Recent buyers paid ~$3,843 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$42,255

Est. Invoice$43,664

Holdback (est.)$1,409

MSRP (Sticker)$46,950

Asking Price$43,450

Markup-$3,500

Est. Dealer Margin on This Car$1,195

Percentile89% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory231 vehicles

Avg Markup (All Models)-$1,873

Avg Markup (Explorer)-$3,408

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,606

Price History

Aug 6, 2026$42,950 → $43,950(+$1,000)

Aug 20, 2026$43,950 → $43,450(-$500)

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