Deal Sheet: 2026 Explorer ST-Line

Matthews-Currie Ford Company · Nokomis, FL · VIN: 1FMUK7KH2TGC37958

Negotiation Guide

Opening Offer

$46,562

Fair Price

$48,062

Walk Away Above

$49,984

• Recent buyers paid ~$3,843 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,715

Est. Invoice$48,272

Holdback (est.)$1,557

MSRP (Sticker)$51,905

Asking Price$48,405

Markup-$3,500

Est. Dealer Margin on This Car$1,691

Percentile89% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory227 vehicles

Avg Markup (All Models)-$1,721

Avg Markup (Explorer)-$3,167

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,659

Price History

Aug 6, 2026$47,905 → $48,905(+$1,000)

Aug 20, 2026$48,905 → $48,405(-$500)

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