Deal Sheet: 2026 Explorer ST-Line

Norm Reeves Ford Lincoln · Cerritos, CA · VIN: 1FMUK7KH1TGC20147

Negotiation Guide

Opening Offer

$42,324

Fair Price

$43,824

Walk Away Above

$45,884

• Recent buyers paid ~$3,843 below MSRP
• Sitting 68 days (avg 43) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$43,151

Est. Invoice$44,589

Holdback (est.)$1,438

MSRP (Sticker)$47,945

Asking Price$43,945

Markup-$4,000

Est. Dealer Margin on This Car$795

Percentile7% of inventory is priced lower

Days on Lot68 days

What Others Paid (Last 30 Days)

Cars Sold3102

Avg Markup-$3,843

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory472 vehicles

Avg Markup (All Models)-$1,866

Avg Markup (Explorer)-$3,796

% Below MSRP93%

Avg Days to Sell39 days

Avg Sold Markup-$1,550

Price History

Jul 4, 2026$45,945 → $44,945(-$1,000)

Jul 9, 2026$44,945 → $43,945(-$1,000)

Aug 6, 2026$43,945 → $44,945(+$1,000)

Aug 20, 2026$44,945 → $43,945(-$1,000)

Cheaper Explorer ST-Line Inventory

Sedano FordLa Mesa, CA

-$4,000$44,39010d

Perry Ford of National CityNational City, CA

-$4,000$47,60510d

High Desert FordVictorville, CA

-$4,000$47,41010d

Phil Long FordColorado Springs, CO

-$4,000$46,98010d

South Bay Ford LincolnHawthorne, CA

-$4,000$47,11022d

Kendall FordMeridian, ID

-$4,000$50,20022d

Galpin FordNorth Hills, CA

-$4,000$49,55022d

Honolulu FordHonolulu, HI

-$4,000$46,61547d

Airport Marina FordLos Angeles, CA

-$4,000$46,65513d

Norm Reeves Ford LincolnCerritos, CA

-$4,000$46,45513d