Deal Sheet: 2026 Explorer Active 100A

Rich Ford Sales, Inc. · Albuquerque, NM · VIN: 1FMUK7DH5TGC42472

Negotiation Guide

Opening Offer

$35,234

Fair Price

$36,734

Walk Away Above

$38,497

• Recent buyers paid ~$4,003 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,234

Est. Invoice$37,442

Holdback (est.)$1,208

MSRP (Sticker)$40,260

Asking Price$36,760

Markup-$3,500

Est. Dealer Margin on This Car$526

Percentile95% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold175

Avg Markup-$4,003

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory320 vehicles

Avg Markup (All Models)-$1,979

Avg Markup (Explorer)-$3,656

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,716

Price History

Aug 6, 2026$36,260 → $37,260(+$1,000)

Aug 20, 2026$37,260 → $36,760(-$500)

Cheaper Explorer Active 100A Inventory

Phil Long Ford of Denver, LLCDenver, CO

-$4,000$36,56074d

AutoNation Ford TustinTustin, CA

-$4,000$36,66013d

Star FordGlendale, CA

-$4,000$36,2607d

Windward Ford of HawaiiKailua, HI

-$4,000$37,0057d

Bolton Ford, L.L.C.Lake Charles, LA

-$4,000$36,26021d

AutoNation Ford ValenciaValencia, CA

-$4,000$36,6600d

Aaron Ford of EscondidoEscondido, CA

-$4,000$36,26074d

Mossy FordSan Diego, CA

-$4,000$36,26074d

Hemborg FordNorco, CA

-$4,000$36,66074d

AutoNation Ford TustinTustin, CA

-$4,000$36,66021d