Deal Sheet: 2026 Explorer Active 100A

AutoNation Ford Scottsdale · Scottsdale, AZ · VIN: 1FMUK7DH5TGC10654

Negotiation Guide

Opening Offer

$35,594

Fair Price

$37,094

Walk Away Above

$38,877

• Recent buyers paid ~$4,003 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,594

Est. Invoice$37,814

Holdback (est.)$1,220

MSRP (Sticker)$40,660

Asking Price$37,160

Markup-$3,500

Est. Dealer Margin on This Car$566

Percentile95% of inventory is priced lower

Days on Lot68 days

What Others Paid (Last 30 Days)

Cars Sold175

Avg Markup-$4,003

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory355 vehicles

Avg Markup (All Models)-$2,124

Avg Markup (Explorer)-$3,765

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$1,889

Price History

Jul 4, 2026$38,660 → $39,660(+$1,000)

Jul 9, 2026$39,660 → $36,660(-$3,000)

Aug 6, 2026$36,660 → $37,660(+$1,000)

Aug 20, 2026$37,660 → $37,160(-$500)

Cheaper Explorer Active 100A Inventory

Phil Long Ford of Denver, LLCDenver, CO

-$4,000$36,56074d

AutoNation Ford TustinTustin, CA

-$4,000$36,66013d

Star FordGlendale, CA

-$4,000$36,2607d

Windward Ford of HawaiiKailua, HI

-$4,000$37,0057d

Bolton Ford, L.L.C.Lake Charles, LA

-$4,000$36,26021d

AutoNation Ford ValenciaValencia, CA

-$4,000$36,6600d

Aaron Ford of EscondidoEscondido, CA

-$4,000$36,26074d

Mossy FordSan Diego, CA

-$4,000$36,26074d

Hemborg FordNorco, CA

-$4,000$36,66074d

AutoNation Ford TustinTustin, CA

-$4,000$36,66021d