Deal Sheet: 2026 Explorer Active 100A

Boulevard Ford · Millsboro, DE · VIN: 1FMUK7DH4TGA59399

Negotiation Guide

Opening Offer

$35,144

Fair Price

$36,644

Walk Away Above

$38,402

• Recent buyers paid ~$4,003 below MSRP
• Sitting 74 days (avg 47) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,144

Est. Invoice$37,349

Holdback (est.)$1,205

MSRP (Sticker)$40,160

Asking Price$36,660

Markup-$3,500

Est. Dealer Margin on This Car$516

Percentile95% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold175

Avg Markup-$4,003

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)+$25

Avg Markup (Explorer)-$3,500

% Below MSRP65%

Avg Days to Sell33 days

Avg Sold Markup-$543

Price History

Jun 20, 2026$39,160 → $38,410(-$750)

Jul 9, 2026$38,410 → $36,160(-$2,250)

Aug 6, 2026$36,160 → $37,160(+$1,000)

Aug 20, 2026$37,160 → $36,660(-$500)

Cheaper Explorer Active 100A Inventory

Phil Long Ford of Denver, LLCDenver, CO

-$4,000$36,56074d

AutoNation Ford TustinTustin, CA

-$4,000$36,66013d

Star FordGlendale, CA

-$4,000$36,2607d

Windward Ford of HawaiiKailua, HI

-$4,000$37,0057d

Bolton Ford, L.L.C.Lake Charles, LA

-$4,000$36,26021d

AutoNation Ford ValenciaValencia, CA

-$4,000$36,6600d

Aaron Ford of EscondidoEscondido, CA

-$4,000$36,26074d

Mossy FordSan Diego, CA

-$4,000$36,26074d

Hemborg FordNorco, CA

-$4,000$36,66074d

AutoNation Ford TustinTustin, CA

-$4,000$36,66021d