Deal Sheet: 2026 Explorer Active 100A

AutoNation Ford Gulf Freeway · Houston, TX · VIN: 1FMUK7DH2TGC38766

Negotiation Guide

Opening Offer

$35,675

Fair Price

$37,175

Walk Away Above

$38,963

• Recent buyers paid ~$4,003 below MSRP

Price Breakdown

Est. Dealer Cost$36,675

Est. Invoice$37,898

Holdback (est.)$1,223

MSRP (Sticker)$40,750

Asking Price$37,250

Markup-$3,500

Est. Dealer Margin on This Car$575

Percentile95% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold175

Avg Markup-$4,003

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory440 vehicles

Avg Markup (All Models)-$2,361

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$2,043

Cheaper Explorer Active 100A Inventory

Phil Long Ford of Denver, LLCDenver, CO

-$4,000$36,56075d

AutoNation Ford TustinTustin, CA

-$4,000$36,66014d

Star FordGlendale, CA

-$4,000$36,2607d

Windward Ford of HawaiiKailua, HI

-$4,000$37,0057d

Bolton Ford, L.L.C.Lake Charles, LA

-$4,000$36,26021d

AutoNation Ford ValenciaValencia, CA

-$4,000$36,6600d

Aaron Ford of EscondidoEscondido, CA

-$4,000$36,26075d

Mossy FordSan Diego, CA

-$4,000$36,26075d

Hemborg FordNorco, CA

-$4,000$36,66075d

AutoNation Ford TustinTustin, CA

-$4,000$36,66021d