Toyota RAV4 Plug-in Hybrid Price in Wisconsin
As of October 24, 2026, there are 146 Toyota RAV4 Plug-in Hybrid vehicles available at 21 dealerships in Wisconsin. Expect an average markup of $93 over MSRP in Wisconsin, though 61% of listings are still at or below sticker price. 13 of 21 dealers are currently pricing below MSRP on average. Prices range from $44,153 to $54,277, with a median of $50,874.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
146
In Stock
+$93
Avg Markup
61.0%
At/Below MSRP
$50,874
Median Price
Price range: $44,153 to $54,277.
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Kenosha Toyota Kenosha, WI | 14 | -$357 | 14 |
| Heiser Toyota Milwaukee, WI | 6 | -$125 | 6 |
| Bergstrom Toyota Oshkosh, WI | 4 | -$101 | 4 |
| Rhinelander Toyota Rhinelander, WI | 2 | -$41 | 2 |
| Toyota of Brookfield Brookfield, WI | 10 | $0 | 10 |
| Le Mieux & Son Toyota Green Bay, WI | 9 | $0 | 9 |
| Markquart Toyota Chippewa Falls, WI | 8 | $0 | 8 |
| Serra Toyota Milwaukee, WI | 7 | $0 | 7 |
| Hesser Toyota Janesville, WI | 5 | $0 | 5 |
| Mark Toyota of Plover Plover, WI | 5 | $0 | 5 |
| Marthaler Toyota of Ashland Ashland, WI | 4 | $0 | 4 |
| Smart Motors Toyota Madison, WI | 4 | $0 | 4 |
| Zeigler Toyota of Racine Mount Pleasant, WI | 2 | $0 | 2 |
| East Madison Toyota Madison, WI | 11 | +$1 | 4 |
| Kari Toyota Superior, WI | 8 | +$131 | 5 |
| Kolosso Toyota Appleton, WI | 9 | +$299 | 0 |
| LeadCar Toyota La Crosse La Crosse, WI | 6 | +$299 | 0 |
| Wilde Toyota West Allis, WI | 13 | +$399 | 0 |
| Dahl Toyota Sheboygan Sheboygan, WI | 6 | +$399 | 0 |
| Russ Darrow Toyota West Bend, WI | 1 | +$499 | 0 |
| Umansky Toyota Glendale, WI | 12 | +$513 | 0 |