Subaru Forester Price in Wisconsin
As of November 13, 2026, there are 533 Subaru Forester vehicles available at 14 dealerships in Wisconsin. Wisconsin dealers are pricing competitively — the average selling price is $545 below MSRP, with 47% of inventory at or under sticker. 9 of 14 dealers are currently pricing below MSRP on average. Prices range from $30,858 to $45,475, with a median of $39,372.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
533
In Stock
-$545
Avg Markup
47.0%
At/Below MSRP
$39,372
Median Price
Price range: $30,858 to $45,475.
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Dahl Subaru Sheboygan Sheboygan, WI | 13 | -$2,629 | 13 |
| Don Miller Subaru East Madison, WI | 49 | -$1,920 | 49 |
| Janesville Subaru Janesville, WI | 23 | -$1,696 | 23 |
| Bergstrom Subaru - Green Bay Green Bay, WI | 45 | -$1,553 | 41 |
| Don Miller Subaru West Madison, WI | 34 | -$1,397 | 34 |
| Dahl Subaru La Crosse, WI | 23 | -$1,123 | 23 |
| Bergstrom Subaru Oshkosh, WI | 19 | -$979 | 13 |
| Morrie's Eau Claire Subaru Eau Claire, WI | 38 | -$960 | 38 |
| Subaru City of Milwaukee Milwaukee, WI | 71 | -$98 | 13 |
| Kocourek Subaru Wausau, WI | 26 | +$269 | 2 |
| Sommer's Subaru Mequon, WI | 75 | +$395 | 0 |
| Wilde Subaru Waukesha, WI | 49 | +$399 | 0 |
| Gustman Subaru Appleton, WI | 35 | +$399 | 0 |
| Zeigler Subaru of Kenosha Kenosha, WI | 33 | +$437 | 0 |