Subaru Forester Price in Wisconsin
As of September 29, 2026, there are 432 Subaru Forester vehicles available at 14 dealerships in Wisconsin. Wisconsin dealers are pricing competitively — the average selling price is $486 below MSRP, with 44% of inventory at or under sticker. 9 of 14 dealers are currently pricing below MSRP on average. Prices range from $30,417 to $45,378, with a median of $39,423.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
432
In Stock
-$486
Avg Markup
44.4%
At/Below MSRP
$39,423
Median Price
Price range: $30,417 to $45,378.
Dealers in Wisconsin
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Don Miller Subaru East Madison, WI | 38 | -$2,099 | 38 |
| Don Miller Subaru West Madison, WI | 19 | -$1,529 | 19 |
| Dahl Subaru Sheboygan Sheboygan, WI | 12 | -$1,436 | 12 |
| Morrie's Eau Claire Subaru Eau Claire, WI | 32 | -$1,313 | 32 |
| Dahl Subaru La Crosse, WI | 19 | -$929 | 19 |
| Janesville Subaru Janesville, WI | 19 | -$905 | 18 |
| Bergstrom Subaru - Green Bay Green Bay, WI | 28 | -$762 | 15 |
| Subaru City of Milwaukee Milwaukee, WI | 65 | -$417 | 20 |
| Bergstrom Subaru Oshkosh, WI | 21 | -$161 | 6 |
| Wilde Subaru Waukesha, WI | 49 | +$280 | 1 |
| Sommer's Subaru Mequon, WI | 79 | +$360 | 1 |
| Gustman Subaru Appleton, WI | 27 | +$399 | 0 |
| Zeigler Subaru of Kenosha Kenosha, WI | 14 | +$437 | 0 |
| Kocourek Subaru Wausau, WI | 10 | +$449 | 0 |