Toyota 4Runner Markup by State
Average dealer markup over MSRP on the 4Runner in every state, ranked cheapest first across 14,343 active listings. Updated daily.
Active listings
14,343
National avg markup
-$9
Cheapest state
Utah
% below MSRP
59.2%
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | Utah | 190 | -$1,425 | $55,814 | 88.9% | View → |
| 2 | Montana | 89 | -$1,045 | $57,201 | 97.8% | View → |
| 3 | Nebraska | 63 | -$956 | $59,773 | 95.2% | View → |
| 4 | Illinois | 333 | -$805 | $54,705 | 65.5% | View → |
| 5 | Wisconsin | 189 | -$663 | $57,768 | 78.8% | View → |
| 6 | Connecticut | 154 | -$643 | $57,910 | 86.4% | View → |
| 7 | Vermont | 77 | -$637 | $58,803 | 66.2% | View → |
| 8 | Wyoming | 55 | -$586 | $59,479 | 65.5% | View → |
| 9 | Iowa | 133 | -$573 | $58,528 | 67.7% | View → |
| 10 | Arkansas | 58 | -$532 | $59,162 | 77.6% | View → |
| 11 | Oklahoma | 87 | -$486 | $51,565 | 70.1% | View → |
| 12 | Louisiana | 65 | -$446 | $58,730 | 60% | View → |
| 13 | Texas | 633 | -$365 | $53,672 | 67.3% | View → |
| 14 | Idaho | 208 | -$262 | $59,652 | 70.7% | View → |
| 15 | Florida | 1,062 | -$253 | $50,074 | 79.9% | View → |
| 16 | Oregon | 366 | -$240 | $59,448 | 83.3% | View → |
| 17 | Ohio | 390 | -$240 | $59,109 | 65.1% | View → |
| 18 | Mississippi | 50 | -$226 | $59,401 | 80% | View → |
| 19 | Maryland | 243 | -$210 | $59,563 | 77% | View → |
| 20 | South Carolina | 197 | -$198 | $58,915 | 88.3% | View → |
| 21 | New Mexico | 154 | -$165 | $59,820 | 92.9% | View → |
| 22 | Indiana | 200 | -$124 | $59,272 | 62.5% | View → |
| 23 | West Virginia | 142 | -$105 | $59,956 | 88% | View → |
| 24 | Kentucky | 184 | -$86 | $60,267 | 71.2% | View → |
| 25 | Virginia | 528 | -$80 | $58,389 | 68.6% | View → |
| 26 | North Dakota | 48 | -$59 | $59,917 | 62.5% | View → |
| 27 | Kansas | 87 | -$55 | $59,223 | 82.8% | View → |
| 28 | Georgia | 286 | -$40 | $54,230 | 76.9% | View → |
| 29 | Washington | 509 | -$29 | $59,548 | 61.7% | View → |
| 30 | New Hampshire | 151 | -$20 | $60,368 | 72.2% | View → |
| 31 | Delaware | 33 | $0 | $53,223 | 100% | View → |
| 32 | North Carolina | 408 | +$3 | $58,698 | 87% | View → |
| 33 | Missouri | 218 | +$12 | $59,567 | 84.4% | View → |
| 34 | Massachusetts | 271 | +$61 | $59,298 | 65.7% | View → |
| 35 | Pennsylvania | 526 | +$65 | $59,564 | 58% | View → |
| 36 | Michigan | 270 | +$70 | $59,154 | 54.1% | View → |
| 37 | Minnesota | 126 | +$115 | $55,573 | 39.7% | View → |
| 38 | New York | 574 | +$121 | $59,998 | 44.4% | View → |
| 39 | Rhode Island | 41 | +$153 | $60,018 | 63.4% | View → |
| 40 | Alabama | 200 | +$187 | $59,322 | 62.5% | View → |
| 41 | Arizona | 520 | +$205 | $56,551 | 49.6% | View → |
| 42 | Maine | 83 | +$356 | $59,798 | 41% | View → |
| 43 | New Jersey | 305 | +$386 | $60,101 | 43% | View → |
| 44 | Colorado | 622 | +$399 | $58,679 | 44.9% | View → |
| 45 | Alaska | 64 | +$429 | $61,008 | 10.9% | View → |
| 46 | South Dakota | 38 | +$535 | $59,731 | 13.2% | View → |
| 47 | California | 1,489 | +$536 | $57,870 | 13.8% | View → |
| 48 | Tennessee | 455 | +$572 | $60,441 | 40.7% | View → |
| 49 | Nevada | 195 | +$1,986 | $59,662 | 15.4% | View → |
The short version
Dealer markup on the 4Runner varies a lot by state. Right now the cheapest state to buy is Utah, where the average listing runs -$1,425 versus MSRP — compared with a national average of -$9. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.
See also: 4Runner market overview · cheapest 4Runner listings · dealer markups explained