Toyota 4Runner Markup by State
Average dealer markup over MSRP on the 4Runner in every state, ranked cheapest first across 12,831 active listings. Updated daily.
Active listings
12,831
National avg markup
-$152
Cheapest state
Montana
% below MSRP
67.8%
Every state, cheapest first
| Rank | State | Listings | Avg markup | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| 1 | Montana | 59 | -$1,358 | $56,972 | 100% | View → |
| 2 | Utah | 150 | -$1,252 | $55,981 | 88.7% | View → |
| 3 | Connecticut | 147 | -$835 | $58,015 | 91.8% | View → |
| 4 | Oklahoma | 155 | -$833 | $56,037 | 68.4% | View → |
| 5 | New Hampshire | 150 | -$764 | $58,530 | 84% | View → |
| 6 | Illinois | 319 | -$759 | $53,210 | 84.3% | View → |
| 7 | Idaho | 144 | -$722 | $56,549 | 93.1% | View → |
| 8 | Arkansas | 143 | -$677 | $57,978 | 68.5% | View → |
| 9 | Wyoming | 45 | -$658 | $58,457 | 66.7% | View → |
| 10 | Nebraska | 81 | -$615 | $58,553 | 93.8% | View → |
| 11 | South Carolina | 24 | -$589 | $59,589 | 91.7% | View → |
| 12 | Texas | 1,451 | -$560 | $55,474 | 73.4% | View → |
| 13 | Oregon | 285 | -$539 | $56,601 | 83.2% | View → |
| 14 | Maryland | 268 | -$375 | $53,031 | 86.2% | View → |
| 15 | Wisconsin | 200 | -$375 | $53,792 | 86% | View → |
| 16 | Vermont | 92 | -$357 | $58,573 | 50% | View → |
| 17 | Florida | 399 | -$355 | $51,788 | 65.4% | View → |
| 18 | Arizona | 458 | -$353 | $57,714 | 65.5% | View → |
| 19 | Ohio | 292 | -$311 | $58,923 | 77.1% | View → |
| 20 | Georgia | 121 | -$220 | $56,626 | 77.7% | View → |
| 21 | Washington | 361 | -$176 | $59,283 | 68.4% | View → |
| 22 | Virginia | 533 | -$174 | $53,817 | 70% | View → |
| 23 | Kentucky | 145 | -$114 | $59,331 | 73.8% | View → |
| 24 | North Dakota | 49 | -$99 | $59,387 | 65.3% | View → |
| 25 | Indiana | 189 | -$97 | $54,827 | 74.1% | View → |
| 26 | West Virginia | 145 | -$81 | $58,743 | 94.5% | View → |
| 27 | Missouri | 266 | -$65 | $58,923 | 91% | View → |
| 28 | New Mexico | 151 | -$51 | $60,068 | 78.8% | View → |
| 29 | Michigan | 177 | -$47 | $59,348 | 70.6% | View → |
| 30 | Iowa | 126 | -$44 | $58,506 | 64.3% | View → |
| 31 | Louisiana | 183 | -$9 | $57,379 | 64.5% | View → |
| 32 | Delaware | 33 | $0 | $58,355 | 100% | View → |
| 33 | Kansas | 103 | +$17 | $59,543 | 90.3% | View → |
| 34 | Massachusetts | 306 | +$43 | $59,251 | 74.2% | View → |
| 35 | Pennsylvania | 545 | +$56 | $54,628 | 62.4% | View → |
| 36 | New York | 549 | +$76 | $59,518 | 57.4% | View → |
| 37 | Mississippi | 108 | +$77 | $60,277 | 85.2% | View → |
| 38 | Rhode Island | 51 | +$107 | $60,463 | 54.9% | View → |
| 39 | Minnesota | 141 | +$166 | $53,647 | 52.5% | View → |
| 40 | New Jersey | 297 | +$174 | $59,698 | 52.9% | View → |
| 41 | Colorado | 474 | +$203 | $58,743 | 55.7% | View → |
| 42 | Maine | 118 | +$272 | $59,419 | 54.2% | View → |
| 43 | Tennessee | 281 | +$307 | $60,053 | 47.3% | View → |
| 44 | Alabama | 47 | +$316 | $61,817 | 59.6% | View → |
| 45 | California | 1,304 | +$323 | $58,963 | 51.5% | View → |
| 46 | Alaska | 50 | +$370 | $53,887 | 4% | View → |
| 47 | North Carolina | 83 | +$462 | $60,878 | 44.6% | View → |
| 48 | South Dakota | 28 | +$468 | $59,989 | 14.3% | View → |
| 49 | Nevada | 192 | +$1,895 | $60,037 | 8.9% | View → |
The short version
Dealer markup on the 4Runner varies a lot by state. Right now the cheapest state to buy is Montana, where the average listing runs -$1,358 versus MSRP — compared with a national average of -$152. States shown in green beat the national average.
Markup is the advertised price minus total MSRP (sticker plus dealer add-ons); negative means the car is advertised below sticker. Advertised prices may not include all dealer fees — always confirm the out-the-door price with the dealer. Updated daily from live dealer inventory.
See also: 4Runner market overview · cheapest 4Runner listings · dealer markups explained