Toyota 4Runner Price in Colorado
As of September 6, 2026, there are 382 Toyota 4Runner vehicles available at 19 dealerships in Colorado. Expect an average markup of $103 over MSRP in Colorado, though 63% of listings are still at or below sticker price. 15 of 19 dealers are currently pricing below MSRP on average. Prices range from $43,428 to $64,703, with a median of $56,885.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
382
In Stock
+$103
Avg Markup
63.1%
At/Below MSRP
$56,885
Median Price
Price range: $43,428 — $64,703
Dealers in Colorado
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Durango Toyota Durango, CO | 27 | -$2,631 | 27 |
| Pueblo Toyota Pueblo, CO | 7 | -$1,398 | 4 |
| McDonald Toyota of Fort Morgan Fort Morgan, CO | 2 | -$625 | 2 |
| McDonald Toyota Greeley, CO | 15 | -$452 | 15 |
| Toyota of Colorado Springs Colorado Springs, CO | 33 | -$327 | 33 |
| AutoNation Toyota Arapahoe Centennial, CO | 9 | -$260 | 5 |
| Vista Toyota Delta Delta, CO | 8 | -$156 | 8 |
| Pedersen Toyota, Ltd. Ft Collins, CO | 46 | $0 | 46 |
| Stevinson Toyota East Aurora, CO | 22 | $0 | 22 |
| Stevinson Toyota West Lakewood, CO | 16 | $0 | 16 |
| Corwin Toyota Boulder Boulder, CO | 29 | $0 | 29 |
| Mountain States Toyota Denver, CO | 12 | $0 | 12 |
| Western Slope Toyota Grand Junction, CO | 9 | $0 | 9 |
| Turner Toyota, Inc. Montrose, CO | 7 | $0 | 7 |
| Bighorn Toyota Glenwood Springs, CO | 4 | $0 | 4 |
| Stapp Interstate Toyota, Inc. Frederick, CO | 2 | +$695 | 0 |
| Groove Toyota Englewood, CO | 93 | +$799 | 0 |
| Corwin Toyota Colorado Springs Colorado Springs, CO | 36 | +$1,596 | 2 |
| Phil Long Toyota Trinidad, CO | 5 | +$1,911 | 0 |