Toyota 4Runner Price in Colorado
As of October 22, 2026, there are 582 Toyota 4Runner vehicles available at 19 dealerships in Colorado. Expect an average markup of $328 over MSRP in Colorado, though 43% of listings are still at or below sticker price. 6 of 19 dealers are currently pricing below MSRP on average. Prices range from $43,516 to $70,470, with a median of $58,555.
These are advertised prices — a negotiated deal (incentives, dealer discounts) often beats them.
582
In Stock
+$328
Avg Markup
42.8%
At/Below MSRP
$58,555
Median Price
Price range: $43,516 to $70,470.
Dealers in Colorado
| Dealer | Count | Avg Markup | Below MSRP |
|---|---|---|---|
| Durango Toyota Durango, CO | 33 | -$2,013 | 33 |
| Pedersen Toyota, Ltd. Ft Collins, CO | 52 | -$963 | 52 |
| Corwin Toyota Colorado Springs Colorado Springs, CO | 35 | $0 | 35 |
| Corwin Toyota Boulder Boulder, CO | 35 | $0 | 35 |
| Western Slope Toyota Grand Junction, CO | 11 | $0 | 11 |
| Turner Toyota, Inc. Montrose, CO | 8 | $0 | 8 |
| McDonald Toyota Greeley, CO | 19 | +$48 | 4 |
| Toyota of Colorado Springs Colorado Springs, CO | 37 | +$213 | 36 |
| Vista Toyota Delta Delta, CO | 13 | +$307 | 3 |
| Pueblo Toyota Pueblo, CO | 15 | +$419 | 1 |
| McDonald Toyota of Fort Morgan Fort Morgan, CO | 2 | +$424 | 0 |
| Bighorn Toyota Glenwood Springs, CO | 12 | +$451 | 0 |
| Stapp Interstate Toyota, Inc. Frederick, CO | 22 | +$595 | 2 |
| AutoNation Toyota Arapahoe Centennial, CO | 59 | +$691 | 8 |
| Stevinson Toyota East Aurora, CO | 62 | +$786 | 1 |
| Groove Toyota Englewood, CO | 105 | +$799 | 0 |
| Mountain States Toyota Denver, CO | 18 | +$1,476 | 6 |
| Stevinson Toyota West Lakewood, CO | 41 | +$1,520 | 14 |
| Phil Long Toyota Trinidad, CO | 3 | +$2,214 | 0 |