Deal Sheet: 2026 RAV4 XLE Premium FWD

Cobb County Toyota · Kennesaw, GA · VIN: JTM6DRBV9TJ007331

This Is Already a Great Deal

Opening Offer

$37,851

Asking Price

$39,022

Max Price

$39,022

• Recent buyers paid ~$764 above MSRP
• Asking price is already $764 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$34,730

Est. Invoice$35,510

Holdback$780

MSRP (Sticker)$39,022

Asking Price$39,022

Markup$0

Dealer Margin on This Car$4,292

Percentile45% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold4813

Avg Markup+$764

Median Markup$0

Best Deal-$2,995

Worst Deal+$15,000

% Sold Below MSRP54%

Avg Days to Sell22 days

Dealer Profile

Inventory337 vehicles

Avg Markup (All Models)-$1,060

Avg Markup (RAV4)+$150

% Below MSRP88%

Avg Days to Sell21 days

Avg Sold Markup-$924

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