This Is Already a Great Deal
Opening Offer
$38,018
Asking Price
$39,194
Max Price
$39,194
- • Recent buyers paid ~$436 above MSRP
- • Asking price is already $236 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,705
Est. Invoice$35,485
Holdback (est.)$780
MSRP (Sticker)$38,994
Asking Price$39,194
Markup+$200
Est. Dealer Margin on This Car$4,489
Percentile62% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold2680
Avg Markup+$436
Median Markup$0
Best Deal-$1,970
Worst Deal+$6,080
% Sold Below MSRP55%
Avg Days to Sell24 days
Dealer Profile
Inventory422 vehicles
Avg Markup (All Models)-$358
Avg Markup (RAV4)+$151
% Below MSRP18%
Avg Days to Sell35 days
Avg Sold Markup-$206
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