This Is Already a Great Deal
Opening Offer
$37,412
Asking Price
$38,569
Max Price
$38,569
- • Recent buyers paid ~$431 above MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $431 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,326
Est. Invoice$35,098
Holdback (est.)$771
MSRP (Sticker)$38,569
Asking Price$38,569
Markup$0
Est. Dealer Margin on This Car$4,243
Percentile55% of inventory is priced lower
Days on Lot36 days
What Others Paid (Last 30 Days)
Cars Sold2752
Avg Markup+$431
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP57%
Avg Days to Sell24 days
Dealer Profile
Inventory114 vehicles
Avg Markup (All Models)-$1,228
Avg Markup (RAV4)-$196
% Below MSRP90%
Avg Days to Sell34 days
Avg Sold Markup-$1,095
Price History
Jun 25, 2026$40,277 → $38,768(-$1,509)
Jul 9, 2026$38,768 → $38,569(-$199)
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