This Is Already a Great Deal
Opening Offer
$37,771
Asking Price
$38,939
Max Price
$38,939
- • Recent buyers paid ~$396 above MSRP
- • Asking price is already $396 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,656
Est. Invoice$35,434
Holdback$779
MSRP (Sticker)$38,939
Asking Price$38,939
Markup$0
Dealer Margin on This Car$4,283
Percentile60% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold2510
Avg Markup+$396
Median Markup$0
Best Deal-$1,951
Worst Deal+$6,559
% Sold Below MSRP64%
Avg Days to Sell29 days
Dealer Profile
Inventory123 vehicles
Avg Markup (All Models)-$401
Avg Markup (RAV4)$0
% Below MSRP98%
Avg Days to Sell28 days
Avg Sold Markup-$468
Price History
Jun 13, 2026$38,689 → $38,939(+$250)
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