This Is Already a Great Deal
Opening Offer
$39,283
Asking Price
$40,498
Max Price
$40,498
- • Recent buyers paid ~$422 above MSRP
- • Asking price is already $922 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,488
Est. Invoice$37,308
Holdback (est.)$820
MSRP (Sticker)$40,998
Asking Price$40,498
Markup-$500
Est. Dealer Margin on This Car$4,010
Percentile1% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold2852
Avg Markup+$422
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP58%
Avg Days to Sell26 days
Dealer Profile
Inventory114 vehicles
Avg Markup (All Models)-$1,196
Avg Markup (RAV4)-$350
% Below MSRP89%
Avg Days to Sell35 days
Avg Sold Markup-$1,105
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