This Is Already a Great Deal
Opening Offer
$38,140
Asking Price
$39,320
Max Price
$39,320
- • Recent buyers paid ~$422 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $422 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,995
Est. Invoice$35,781
Holdback (est.)$786
MSRP (Sticker)$39,320
Asking Price$39,320
Markup$0
Est. Dealer Margin on This Car$4,325
Percentile56% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold2852
Avg Markup+$422
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP58%
Avg Days to Sell26 days
Dealer Profile
Inventory242 vehicles
Avg Markup (All Models)-$869
Avg Markup (RAV4)$0
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$798
Price History
Jul 7, 2026$39,979 → $39,320(-$659)
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