This Is Already a Great Deal
Opening Offer
$37,562
Asking Price
$38,724
Max Price
$38,724
- • Recent buyers paid ~$414 above MSRP
- • Asking price is already $239 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,309
Est. Invoice$35,080
Holdback (est.)$771
MSRP (Sticker)$38,549
Asking Price$38,724
Markup+$175
Est. Dealer Margin on This Car$4,415
Percentile60% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold2709
Avg Markup+$414
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP62%
Avg Days to Sell28 days
Dealer Profile
Inventory565 vehicles
Avg Markup (All Models)+$161
Avg Markup (RAV4)+$172
% Below MSRP1%
Avg Days to Sell32 days
Avg Sold Markup+$128
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