Negotiation Guide
Opening Offer
$57,135
Fair Price
$58,635
Walk Away Above
$58,857
- • Recent buyers paid ~$20 above MSRP
- • Sitting 50 days (avg 28) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$52,580
Est. Invoice$53,762
Holdback (est.)$1,182
MSRP (Sticker)$59,079
Asking Price$59,528
Markup+$449
Est. Dealer Margin on This Car$6,948
Percentile66% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold563
Avg Markup+$20
Median Markup$0
Best Deal-$3,870
Worst Deal+$8,690
% Sold Below MSRP60%
Avg Days to Sell28 days
Dealer Profile
Inventory53 vehicles
Avg Markup (All Models)+$441
Avg Markup (IS)+$299
% Below MSRP2%
Avg Days to Sell41 days
Avg Sold Markup+$173
Price History
Jun 6, 2026$59,529 → $59,079(-$450)
Jul 7, 2026$59,079 → $59,467(+$388)
Jul 14, 2026$59,467 → $59,079(-$388)
Jul 16, 2026$59,079 → $59,528(+$449)
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