Negotiation Guide
Opening Offer
$59,044
Fair Price
$60,544
Walk Away Above
$60,773
- • Recent buyers paid ~$20 above MSRP
- • Sitting 50 days (avg 28) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,293
Est. Invoice$55,513
Holdback (est.)$1,220
MSRP (Sticker)$61,003
Asking Price$61,452
Markup+$449
Est. Dealer Margin on This Car$7,159
Percentile66% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold563
Avg Markup+$20
Median Markup$0
Best Deal-$3,870
Worst Deal+$8,690
% Sold Below MSRP60%
Avg Days to Sell28 days
Dealer Profile
Inventory76 vehicles
Avg Markup (All Models)+$443
Avg Markup (IS)+$449
% Below MSRP1%
Avg Days to Sell38 days
Avg Sold Markup+$233
Price History
Jun 9, 2026$61,552 → $61,102(-$450)
Jun 11, 2026$61,102 → $61,003(-$99)
Jun 13, 2026$61,003 → $61,452(+$449)
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