Negotiation Guide
Opening Offer
$58,731
Fair Price
$60,231
Walk Away Above
$60,503
- • Recent buyers paid ~$20 above MSRP
- • Sitting 54 days (avg 28) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,090
Est. Invoice$55,305
Holdback (est.)$1,216
MSRP (Sticker)$60,775
Asking Price$61,224
Markup+$449
Est. Dealer Margin on This Car$7,134
Percentile66% of inventory is priced lower
Days on Lot54 days
What Others Paid (Last 30 Days)
Cars Sold563
Avg Markup+$20
Median Markup$0
Best Deal-$3,870
Worst Deal+$8,690
% Sold Below MSRP60%
Avg Days to Sell28 days
Dealer Profile
Inventory53 vehicles
Avg Markup (All Models)+$441
Avg Markup (IS)+$299
% Below MSRP2%
Avg Days to Sell41 days
Avg Sold Markup+$173
Price History
Jun 4, 2026$60,874 → $60,775(-$99)
Jun 13, 2026$60,775 → $61,224(+$449)
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