Negotiation Guide
Opening Offer
$57,759
Fair Price
$59,259
Walk Away Above
$59,301
- • Recent buyers paid ~$84 below MSRP
Price Breakdown
Est. Dealer Cost$52,815
Est. Invoice$54,002
Holdback (est.)$1,187
MSRP (Sticker)$59,343
Dealer Add-Ons (DIA)+$199
Asking Price$60,140
Markup+$797
Markup includes $199 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$7,325
Percentile85% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold970
Avg Markup-$84
Median Markup$0
Best Deal-$4,000
Worst Deal+$20,844
% Sold Below MSRP65%
Avg Days to Sell29 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)+$1,148
Avg Markup (IS)+$972
% Below MSRP0%
Avg Days to Sell38 days
Avg Sold Markup+$1,143
Price History
Jul 18, 2026$59,642 → $60,140(+$498)
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