Negotiation Guide
Opening Offer
$59,314
Fair Price
$60,814
Walk Away Above
$60,859
- • Recent buyers paid ~$89 below MSRP
Price Breakdown
Est. Dealer Cost$54,204
Est. Invoice$55,422
Holdback (est.)$1,218
MSRP (Sticker)$60,903
Dealer Add-Ons (DIA)+$199
Asking Price$61,401
Markup+$498
Markup includes $199 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$7,197
Percentile83% of inventory is priced lower
Days on Lot6 days
What Others Paid (Last 30 Days)
Cars Sold907
Avg Markup-$89
Median Markup$0
Best Deal-$4,000
Worst Deal+$20,844
% Sold Below MSRP65%
Avg Days to Sell30 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)+$1,148
Avg Markup (IS)+$972
% Below MSRP0%
Avg Days to Sell38 days
Avg Sold Markup+$1,143
Price History
Jul 18, 2026$61,202 → $61,401(+$199)
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