Negotiation Guide
Opening Offer
$53,095
Fair Price
$54,595
Walk Away Above
$54,322
- • Recent buyers paid ~$546 above MSRP
Price Breakdown
Est. Dealer Cost$48,104
Est. Invoice$49,185
Holdback (est.)$1,081
MSRP (Sticker)$54,049
Dealer Add-Ons (DIA)+$2,689
Asking Price$56,738
Markup+$2,689
Markup includes $2,689 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$8,634
Percentile98% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold54
Avg Markup+$546
Median Markup+$200
Best Deal-$2,829
Worst Deal+$4,183
% Sold Below MSRP44%
Avg Days to Sell26 days
Dealer Profile
Inventory68 vehicles
Avg Markup (All Models)+$2,837
Avg Markup (ES)+$2,689
% Below MSRP7%
Avg Days to Sell39 days
Avg Sold Markup+$1,555
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