Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Karl Malone Toyota of Ruston · Ruston, LA · VIN: JTEVB5BR9T5050648

Negotiation Guide

Opening Offer

$64,228

Fair Price

$65,728

Walk Away Above

$65,999

• Recent buyers paid ~$541 below MSRP

Price Breakdown

Est. Dealer Cost$58,979

Est. Invoice$60,305

Holdback (est.)$1,325

MSRP (Sticker)$66,269

Dealer Add-Ons (DIA)+$385

Asking Price$66,654

Markup+$385

Markup includes $385 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,675

Percentile82% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold786

Avg Markup-$541

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory48 vehicles

Avg Markup (All Models)+$79

Avg Markup (4Runner Hybrid)-$1,639

% Below MSRP27%

Avg Days to Sell30 days

Avg Sold Markup+$1,333

Cheaper 4Runner Hybrid 4Runner Limited FT4WD Inventory

Arlington ToyotaJacksonville, FL

-$5,866$60,28381d

Fort Wayne ToyotaFort Wayne, IN

-$4,696$61,06876d

Dan Deery ToyotaCedar Falls, IA

-$4,583$61,101102d

Lithia ToyotaMedford, OR

-$4,529$61,24054d

Toyota of PullmanPullman, WA

-$4,525$60,03496d

Dick Hannah ToyotaKelso, WA

-$4,520$60,888135d

Oxmoor ToyotaLouisville, KY

-$4,506$60,84857d

Ed Morse Delray ToyotaDelray Beach, FL

-$4,496$66,21123d

Legends ToyotaKansas City, KS

-$4,489$60,54085d

Tracy ToyotaTracy, CA

-$4,480$59,59328d