Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road PT4WD

Wilson Toyota · Ames, IA · VIN: JTEVB5BR5T5045267

This Is Already a Great Deal

Opening Offer

$51,830

Asking Price

$53,433

Max Price

$53,433

• Recent buyers paid ~$469 below MSRP
• Asking price is already $1,512 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$49,318

Est. Invoice$50,427

Holdback (est.)$1,108

MSRP (Sticker)$55,414

Asking Price$53,433

Markup-$1,981

Est. Dealer Margin on This Car$4,115

Percentile21% of inventory is priced lower

Days on Lot88 days

What Others Paid (Last 30 Days)

Cars Sold175

Avg Markup-$469

Median Markup$0

Best Deal-$5,232

Worst Deal+$10,117

% Sold Below MSRP75%

Avg Days to Sell70 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)-$227

Avg Markup (4Runner Hybrid)-$548

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup-$61

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